Night Cap Shark Tank Update

hair scrunchie turned drink cover

DealNow:ThrivingHealth & WellnessSeason 12, Episode 12by Shirah Benarde, Michael BenardeWebsite

What Happened to Night Cap After Shark Tank

Is Night Cap still in business? Yes — still in business and thriving.

$5M

reported annual revenue

  • Deal closed: $60,000 for 25% equity with Lori Greiner
  • $2.1 million in sales in the year following the Shark Tank appearance; $4 million in lifetime revenue
  • Sold 500,000 scrunchies in 40 countries as of March 2024
  • Placed product in all 400 Forever 21 stores; partnered with Bumble to create a college safety kit in August 2023
  • Founder Shirah later bought out Lori Greiner's stake in the company

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on Night Cap

The Night Cap Shark Tank Pitch

Shirah Benarde and Michael Benarde pitched Night Cap on Shark Tank Season 12, Episode 12, which aired Friday, February 5, 2021, asking for $60,000 for 20% of the company — a $300,000 valuation.

Lori Greiner agreed to invest $60,000 for 25% equity, valuing the company at $240,000. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S12E12Feb 5, 2021
Ask
$60,000for 20%
Ask Valuation
$300,000

Deal Terms

Amount
$60,000
Equity
25%
Valuation
$240,000
Lori GreinerLori Greiner

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