Insta-Fire Shark Tank Update
fire starter product with less chemicals
What Happened to Insta-Fire After Shark Tank
Is Insta-Fire still in business? Yes — still in business and thriving.
$4M
reported annual revenue
- Deal closed with Mark Cuban and Lori Greiner for $300,000 for 30% equity
- Pre-show: $2.1 million in sales over 7 years; $378,000 in the year before the pitch
- Annual revenue surpassed $4 million by 2021
Last verified Apr 1, 2026. Web-confirmed sources.
Get updates on Insta-Fire
The Insta-Fire Shark Tank Pitch
Insta-Fire pitched on Shark Tank Season 7, Episode 19, which aired Sunday, February 21, 2016, asking for $300,000 for 10% of the company — a $3M valuation.
Mark Cuban and Lori Greiner teamed up and agreed to invest $300,000 for 30% equity, valuing the company at $1M. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S7E19Feb 21, 2016
- Ask
- $300,000for 10%
- Ask Valuation
- $3M
Deal Terms
- Amount
- $300,000
- Equity
- 30%
- Valuation
- $1M
Mark Cuban
Lori GreinerShop Products
Insta-Fire Charcoal Starter 3-Pack
Eco-friendly granulated charcoal starter pouches for grilling — all-natural, no lighter fluid needed, lights charcoal briquettes in any weather.
Insta-Fire Fire Starter 3-Pack
All-natural granulated fire starter made from volcanic rock, wood pellets, and paraffin wax — lights in any weather including rain, wind, and snow.