Pitch Details
Season / Episode
S7E19
Feb 21, 2016
Ask
$300,000
for 10%
Ask Valuation
$3M
Deal
$300,000
for 30%
Watch the Pitch
Deal Terms
Amount$300,000
Equity30%
Valuation$1M
Mark Cuban
Lori GreinerWhat Happened Next
Thriving
$4M
reported
- Appeared on Season 7; deal with Lori Greiner for $500K for 5%
- All-natural fire starter product that lights in wind, rain, and even on snow
- Expanded into major retailers including Walmart, Home Depot, and Amazon
- Became one of the top-selling fire starter products in the US
- Added emergency preparedness and charcoal briquette products to the line
Get updates on Insta-Fire
Shop Products
📦
Insta-Fire Charcoal Starter 3-Pack
Eco-friendly granulated charcoal starter pouches for grilling — all-natural, no lighter fluid needed, lights charcoal briquettes in any weather.
📦
Insta-Fire Fire Starter 3-Pack
All-natural granulated fire starter made from volcanic rock, wood pellets, and paraffin wax — lights in any weather including rain, wind, and snow.