Electra Shark Tank Update
Sports hydration drink
What Happened to Electra After Shark Tank
Is Electra still in business? No — the company has shut down.
$1M
estimated annual revenue
- Products entered 172 HEB Supermarkets in Texas by February 2022; no longer in HEB by August 2022
- Website showing out of stock as of October 2023
Last verified Apr 5, 2026. Web-confirmed sources.
Get updates on Electra
The Electra Shark Tank Pitch
Fran Harris pitched Electra on Shark Tank Season 12, Episode 9, which aired Friday, January 8, 2021, asking for $350,000 for 20% of the company — a $1.8M valuation.
Barbara Corcoran agreed to invest $350,000 for 30% equity, valuing the company at $1.2M, structured with a $250,000 loan, with a condition: Contingent on securing a major athlete endorsement deal. The deal fell through after the show. Deal with Barbara Corcoran unclear; company struggling — products not in retail, social media quiet.
Watch the Pitch
Pitch Details
- Aired
- S12E9Jan 8, 2021
- Ask
- $350,000for 20%
- Ask Valuation
- $1.8M
Deal Terms
Terms agreed on air. The deal did not close.
- Amount
- $350,000
- Equity
- 30%
- Valuation
- $1.2M
- Loan
- $250,000
Barbara Corcoran