Electra

Sports hydration drink

ElectraDidn't CloseFood & BeverageWebsiteby Fran HarrisS12E9

Pitch Details

Season / Episode

S12E9

Jan 8, 2021

Ask

$350,000

for 20%

Ask Valuation

$1.8M

Deal

$350,000

for 30%

Watch the Pitch

Deal Terms

Amount$350,000
Equity30%
Valuation$1.2M
Loan$250,000

What Happened Next

Deal Fell Through

Deal with Barbara Corcoran unclear; company struggling — products not in retail, social media quiet

Shut Down

$1M

estimated

  • Products entered 172 HEB Supermarkets in Texas by February 2022; no longer in HEB by August 2022
  • Website showing out of stock as of October 2023

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