Doublesoul Shark Tank Update
Eco-friendly socks
DealNow:ThrivingFashion & BeautySeason 17, Episode 1New York, NYby Ben Rosenbaum, Allison StrumeyerWebsite
What Happened to Doublesoul After Shark Tank
Is Doublesoul still in business? Yes — still in business and thriving.
$8M
reported annual revenue
- Deal with Kendra Scott for $500K/10% closed
- Over 1M pairs of socks sold by early 2026
- Revenue: $360K (2022) to $2.3M (2024), estimated $7-9M current
- Access to Kendra Scott's 152 retail stores + Urban Outfitters; Pete Davidson 10% investor
- S17 finale update (Apr 2026): sold out inventory and generated over $500,000 in sales after airing; exclusive Kendra Scott-inspired designs sold out online and in stores; launching baby socks with underwear, sports bras and loungewear planned
Last verified Sep 7, 2026. Web-confirmed sources.
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The Doublesoul Shark Tank Pitch
Ben Rosenbaum and Allison Strumeyer of New York, NY pitched Doublesoul on Shark Tank Season 17, Episode 1, which aired Wednesday, September 24, 2025, asking for $500,000 for 4% of the company — a $12.5M valuation.
Kendra Scott agreed to invest $500,000 for 10% equity, valuing the company at $5M. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S17E1Sep 24, 2025
- Ask
- $500,000for 4%
- Ask Valuation
- $12.5M
Deal Terms
- Amount
- $500,000
- Equity
- 10%
- Valuation
- $5M
Kendra Scott