Daisy Cakes

Southern-style layer cakes made from scratch using family recipes, shipped nationwide via mail order

Daisy CakesDealFood & BeverageWebsiteGreenville, SCby Kim NelsonS2E6

Pitch Details

Season / Episode

S2E6

Apr 22, 2011

Ask

$50,000

for 25%

Ask Valuation

$200,000

Deal

$50,000

for 25%

Watch the Pitch

Deal Terms

Amount$50,000
Equity25%
Valuation$200,000
Royalty1 dollar_per_unit

What Happened Next

Thriving

$4M

reported

  • Deal with Barbara Corcoran on Season 2 for $50K/25% + $1/cake royalty until recouped
  • Sold over $1M in cakes within weeks of airing
  • Southern-style layer cakes shipped nationwide
  • One of Barbara's noted early deals
  • Expanded to Las Vegas bakery and new product lines
  • ~$4M annual revenue as of 2024

Get updates on Daisy Cakes