BRCE Shark Tank Update

Engineered shoelaces with patented Lattice Grip technology designed to stay tied during sports and active use.

DealNow:ThrivingFashion & BeautySeason 17, Episode 12East Lansing, MIby Madhav Aggarwal, Tanvi GadamsettiWebsite

What Happened to BRCE After Shark Tank

Is BRCE still in business? Yes — still in business and thriving.

  • Deal with Daniel Lubetzky and Fawn Weaver for $300K/20% closed
  • Revenue grew to ~$1.6M by episode air date
  • Cleveland Browns partnership: testing BRCE laces during 2026-27 NFL season
  • UH Haslam Sports Innovation Center took a stake
  • Founded by MSU students; patented polymer-based lacing technology

Last verified Apr 4, 2026. Web-confirmed sources.

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The BRCE Shark Tank Pitch

Madhav Aggarwal and Tanvi Gadamsetti of East Lansing, MI pitched BRCE on Shark Tank Season 17, Episode 12, which aired Wednesday, March 4, 2026, asking for $300,000 for 15% of the company — a $3M valuation.

Daniel Lubetzky and Fawn Weaver teamed up and agreed to invest $300,000 for 20% equity, valuing the company at $1.5M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S17E12Mar 4, 2026
Ask
$300,000for 15%
Ask Valuation
$3M

Deal Terms

Amount
$300,000
Equity
20%
Valuation
$1.5M
Daniel LubetzkyDaniel LubetzkyFawn WeaverFawn Weaver