BRCE
Engineered shoelaces with patented Lattice Grip technology designed to stay tied during sports and active use.
Pitch Details
Season / Episode
S17E12
Mar 4, 2026
Ask
$300,000
for 15%
Ask Valuation
$3M
Deal
$300,000
for 20%
Watch the Pitch
Deal Terms
Amount$300,000
Equity20%
Valuation$1.5M
Daniel Lubetzky
Fawn WeaverWhat Happened Next
Thriving
- Deal with Daniel Lubetzky and Fawn Weaver for $300K/20% closed
- Revenue grew to ~$1.6M by episode air date
- Cleveland Browns partnership: testing BRCE laces during 2026-27 NFL season
- UH Haslam Sports Innovation Center took a stake
- Founded by MSU students; patented polymer-based lacing technology
Get updates on BRCE