Ta Dah! Shark Tank Update

TaDah Foods East Mediterranean frozen foods

DealNow:OperatingFood & BeverageSeason 11, Episode 1by John Sorial

What Happened to Ta Dah! After Shark Tank

Is Ta Dah! still in business? Yes — still in business.

  • Deal closed with Daniel Lubetzky for $500K for 25%
  • Pre-show sales declined from $2.3M to $1M due to co-packing issues
  • Available in Whole Foods and select DC-area stores before Shark Tank
  • In relaunch phase as of July 2024 after temporarily halting production and sales

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on Ta Dah!

The Ta Dah! Shark Tank Pitch

John Sorial pitched Ta Dah! on Shark Tank Season 11, Episode 1, which aired Sunday, September 29, 2019, asking for $300,000 for 10% of the company — a $3M valuation.

Daniel Lubetzky agreed to invest $500,000 for 25% equity, valuing the company at $2M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S11E1Sep 29, 2019
Ask
$300,000for 10%
Ask Valuation
$3M

Deal Terms

Amount
$500,000
Equity
25%
Valuation
$2M
Daniel LubetzkyDaniel Lubetzky