Bev Buckle Shark Tank Update

Novelties

Fell ThroughNow:OperatingFood & BeverageSeason 4, Episode 1Denver, COby Jay KrinerWebsite

What Happened to Bev Buckle After Shark Tank

Is Bev Buckle still in business? Yes — still in business.

$1M

estimated annual revenue

Deal Fell Through

Barbara Corcoran did not follow through with the deal

  • Appeared on Season 3, made deal with Lori Greiner for $65K for 45%
  • Belt buckle with a retractable shelf to hold a beverage
  • Got placement on QVC through Lori Greiner
  • Continued selling as a novelty/gift item
  • Available through Amazon and online retailers

Last verified Apr 1, 2026.

Get updates on Bev Buckle

The Bev Buckle Shark Tank Pitch

Jay Kriner of Denver, CO pitched Bev Buckle on Shark Tank Season 4, Episode 1, which aired Friday, September 14, 2012, asking for $50,000 for 10% of the company — a $500,000 valuation.

Barbara Corcoran agreed to invest $50,000 for 51% equity, valuing the company at $98,039. The deal fell through after the show. Barbara Corcoran did not follow through with the deal.

Watch the Pitch

Pitch Details

Aired
S4E1Sep 14, 2012
Ask
$50,000for 10%
Ask Valuation
$500,000

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$50,000
Equity
51%
Valuation
$98,039
Barbara CorcoranBarbara Corcoran