Better Back

back supporter which improves posture

Better BackDidn't CloseHealth & WellnessWebsiteSan Francisco, CAby Katherine KrugS7E20

Pitch Details

Season / Episode

S7E20

Feb 26, 2016

Ask

$750,000

for 7.5%

Ask Valuation

$10M

Deal

$750,000

for 8%

Watch the Pitch

Deal Terms

Amount$750,000
Equity8%
Valuation$9.4M
Loan$750,000

What Happened Next

Deal Fell Through

Deal with Lori Greiner never closed; company thrived independently to $10M cumulative sales and $5M/yr revenue

Thriving

$5M

reported

  • On-air deal with Lori Greiner did not close post-show
  • First solo female entrepreneur to break the million dollar mark on Kickstarter; raised over $1.65 million with a $12,500 goal
  • Shipped products to 115 countries with over 20,000 Kickstarter backers
  • Annual revenue $5 million as of April 2024

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