Better Back Shark Tank Update
back supporter which improves posture
Fell ThroughNow:ThrivingHealth & WellnessSeason 7, Episode 20San Francisco, CAby Katherine KrugWebsite
What Happened to Better Back After Shark Tank
Is Better Back still in business? Yes — still in business and thriving.
$5M
reported annual revenue
- On-air deal with Lori Greiner did not close post-show
- First solo female entrepreneur to break the million dollar mark on Kickstarter; raised over $1.65 million with a $12,500 goal
- Shipped products to 115 countries with over 20,000 Kickstarter backers
- Annual revenue $5 million as of April 2024
Last verified Apr 1, 2026. Web-confirmed sources.
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The Better Back Shark Tank Pitch
Katherine Krug of San Francisco, CA pitched Better Back on Shark Tank Season 7, Episode 20, which aired Friday, February 26, 2016, asking for $750,000 for 7.5% of the company — a $10M valuation.
Lori Greiner agreed to invest $750,000 for 8% equity, valuing the company at $9.4M, structured with a $750,000 loan. The deal fell through after the show. Deal with Lori Greiner never closed; company thrived independently to $10M cumulative sales and $5M/yr revenue.
Watch the Pitch
Pitch Details
- Aired
- S7E20Feb 26, 2016
- Ask
- $750,000for 7.5%
- Ask Valuation
- $10M
Deal Terms
Terms agreed on air. The deal did not close.
- Amount
- $750,000
- Equity
- 8%
- Valuation
- $9.4M
- Loan
- $750,000
Lori Greiner