Better Back
back supporter which improves posture
Pitch Details
Season / Episode
S7E20
Feb 26, 2016
Ask
$750,000
for 7.5%
Ask Valuation
$10M
Deal
$750,000
for 8%
Watch the Pitch
Deal Terms
Amount$750,000
Equity8%
Valuation$9.4M
Loan$750,000
Lori GreinerWhat Happened Next
Deal Fell Through
Deal with Lori Greiner never closed; company thrived independently to $10M cumulative sales and $5M/yr revenue
Operating
$5M
reported
- Appeared on Season 7; deal with Lori Greiner for $750K for 12%
- Posture correcting device/back support strap
- Was the most successful Kickstarter in the back support category at the time
- Sold well on QVC and Amazon after Shark Tank appearance
- Continued operations in the ergonomic/posture product space
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