Wicked Good Cup Cakes Shark Tank Update

Specialty Food

DealNow:AcquiredFood & BeverageSeason 4, Episode 22Cohasset, MAby Tracey Noonan and Danielle DesrochesWebsite

What Happened to Wicked Good Cup Cakes After Shark Tank

Is Wicked Good Cup Cakes still in business? It was acquired.

Acquired by Hickory Farms in 2021

$8M

estimated annual revenue

$14M lifetime revenue before acquisition

Last verified Apr 1, 2026.

Get updates on Wicked Good Cup Cakes

The Wicked Good Cup Cakes Shark Tank Pitch

Tracey Noonan and Danielle Desroches of Cohasset, MA pitched Wicked Good Cup Cakes on Shark Tank Season 4, Episode 22, which aired Friday, April 26, 2013, asking for $75,000 for 20% of the company — a $375,000 valuation.

Kevin O'Leary agreed to invest $75,000, plus a royalty per unit. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired: S4E22Apr 26, 2013
Ask: $75,000for 20%
Ask Valuation: $375,000

Deal Terms

Amount: $75,000
Equity: 0%
Royalty: yes per_unit