Tia Lupita Shark Tank Update
Mexican-inspired health food brand
What Happened to Tia Lupita After Shark Tank
Is Tia Lupita still in business? It was acquired.
Acquired by Vilore Foods (July 2025); operates as independent business unit
$4M
reported annual revenue
- Deal with Kevin O'Leary — $500K line of credit at 12.5% + 5% equity; deal closed
- Expanded to 5,000+ stores (Safeway, Whole Foods, Walmart, Amazon)
- Revenue grew from $1.5M (2021) to $3M (2022)
- $2.6M seed funding from Santatera Capital and GBM Ventures (October 2023)
- Acquired by Vilore Foods (July 2025); operates as independent business unit
- Launched Salsa Macha and grain-free tortillas
- 30,000 website visitors in one week post-airing vs typical 1,500
Last verified Apr 4, 2026.
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The Tia Lupita Shark Tank Pitch
Hector Saldivar of San Francisco, CA pitched Tia Lupita on Shark Tank Season 14, Episode 20, which aired Friday, April 14, 2023, asking for $500,000 for 5% of the company — a $10M valuation.
Kevin O'Leary agreed to invest $500,000 for 5% equity, valuing the company at $10M, structured with a $500,000 loan. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S14E20Apr 14, 2023
- Ask
- $500,000for 5%
- Ask Valuation
- $10M
Deal Terms
- Amount
- $500,000
- Equity
- 5%
- Valuation
- $10M
- Loan
- $500,000
Kevin O'Leary