Tia Lupita
Mexican-inspired health food brand
Pitch Details
Season / Episode
S14E20
Apr 14, 2023
Ask
$500,000
for 5%
Ask Valuation
$10M
Deal
$500,000
for 5%
Watch the Pitch
Deal Terms
Amount$500,000
Equity5%
Valuation$10M
Loan$500,000
Kevin O'LearyWhat Happened Next
Acquired
Acquired by Vilore Foods (July 2025); operates as independent business unit
$4M
reported
- Deal with Kevin O'Leary — $500K line of credit at 12.5% + 5% equity; deal closed
- Expanded to 5,000+ stores (Safeway, Whole Foods, Walmart, Amazon)
- Revenue grew from $1.5M (2021) to $3M (2022)
- $2.6M seed funding from Santatera Capital and GBM Ventures (October 2023)
- Acquired by Vilore Foods (July 2025); operates as independent business unit
- Launched Salsa Macha and grain-free tortillas
- 30,000 website visitors in one week post-airing vs typical 1,500
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