The Real Elf Shark Tank Update
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What Happened to The Real Elf After Shark Tank
Is The Real Elf still in business? Yes — still in business.
$50,000
reported annual revenue
- Deal with Barbara Corcoran for $50K cash + $75K loan / 35%; deal had not closed as of July 2022
- Revenue $10-15K per holiday season at time of pitch
- Cancer survivor; partners with Imerman Angels for cancer patient support
- Half of sales donated to charity per deal terms
Last verified Apr 4, 2026. Web-confirmed sources.
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The The Real Elf Shark Tank Pitch
Tommy Holl pitched The Real Elf on Shark Tank Season 13, Episode 8, which aired Friday, December 10, 2021, asking for $125,000 for 25% of the company — a $500,000 valuation.
Barbara Corcoran agreed to invest $125,000 for 35% equity, valuing the company at $357,143, structured with a $75,000 loan.
Watch the Pitch
Pitch Details
- Aired
- S13E8Dec 10, 2021
- Ask
- $125,000for 25%
- Ask Valuation
- $500,000
Deal Terms
- Amount
- $125,000
- Equity
- 35%
- Valuation
- $357,143
- Loan
- $75,000
Barbara Corcoran