The Pizza Cupcake
Bagel shaped pizza
Pitch Details
Season / Episode
S12E13
Feb 12, 2021
Ask
$125,000
for 5%
Ask Valuation
$2.5M
Deal
$125,000
for 12.5%
Watch the Pitch
Deal Terms
Amount$125,000
Equity12.5%
Valuation$1M
Royaltyyes per_unit
Lori GreinerWhat Happened Next
Thriving
$5M
reported
- Deal closed: $125,000 for 12.5% equity plus 2.5% advisory shares with Lori Greiner
- $3.1 million in sales in the ten months following the show; $5 million in annual revenue as of July 2022 and July 2024
- Launched in over 100 Wegmans stores on the East Coast in October 2021; entered over 2,000 Walmart stores in October 2022
- Available at Whole Foods, Wegmans, Fresh Direct, and other national chains; expanded to 5 fulfillment centers
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