The Natural Grip Shark Tank Update

Fitness Apparel and Accessories

DealNow:Out of BusinessFitness & SportsSeason 6, Episode 8Louisville, KYby Ashley DrakeWebsite

What Happened to The Natural Grip After Shark Tank

Is The Natural Grip still in business? No — the company has shut down.

  • Deal with Robert Herjavec for $125K/25%
  • Shut down December 2018
  • Sales became stagnant due to lack of marketing
  • Robert thought marketing was the issue
  • Founder Ashley Drake transitioned to Industrial Engineering Supervisor at UPS

Last verified Apr 1, 2026.

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The The Natural Grip Shark Tank Pitch

Ashley Drake of Louisville, KY pitched The Natural Grip on Shark Tank Season 6, Episode 8, which aired Friday, November 7, 2014, asking for $100,000 for 20% of the company — a $500,000 valuation.

Robert Herjavec agreed to invest $125,000 for 25% equity, valuing the company at $500,000. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S6E8Nov 7, 2014
Ask
$100,000for 20%
Ask Valuation
$500,000

Deal Terms

Amount
$125,000
Equity
25%
Valuation
$500,000
Robert HerjavecRobert Herjavec