The Frozen Farmer

The Frozen Farmer -

The Frozen FarmerDealFood & BeverageS11E17

Pitch Details

Season / Episode

S11E17

Mar 27, 2020

Ask

$125,000

for 20%

Ask Valuation

$625,000

Deal

$125,000

for 30%

Watch the Pitch

Deal Terms

Amount$125,000
Equity30%
Valuation$416,667
Lori GreinerLori Greiner

What Happened Next

Thriving

$25M

reported

  • Deal with Lori Greiner closed for $125K for 30%
  • Company rebranded as Frobet (frozen yogurt + sorbet combination)
  • In 4,300 Walmart stores, Stop & Shop, and every Kroger
  • 2022 sales over $20M
  • $2.5M line of credit from WSFS Bank in June 2022 to fuel growth
  • $15M in committed purchase orders
  • Partnered with Jimmie Allen for Kroger-exclusive flavor Miss Angie's Peach Cobbler Frobet

Get updates on The Frozen Farmer