Sonnet James Shark Tank Update
flexible dresses for moms
What Happened to Sonnet James After Shark Tank
Is Sonnet James still in business? Yes — still in business.
- Dresses designed for moms to play in with kids pitched on Shark Tank Season 10; no deal
- Continued selling DTC through own website
- Built loyal community of mom customers
- Expanded dress styles and designs
- Niche brand with devoted following
Last verified Apr 1, 2026.
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The Sonnet James Shark Tank Pitch
Sonnet James pitched on Shark Tank Season 10, Episode 11, which aired Sunday, January 20, 2019, asking for $350,000 for 25% of the company — a $1.4M valuation.
Sara Blakely agreed to invest $350,000 for 25% equity, valuing the company at $1.4M. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S10E11Jan 20, 2019
- Ask
- $350,000for 25%
- Ask Valuation
- $1.4M
Deal Terms
- Amount
- $350,000
- Equity
- 25%
- Valuation
- $1.4M
Sara Blakely