Sonnet James

Sonnet James - flexible dresses for moms

Sonnet JamesDealFashion & BeautyCAS10E11

Pitch Details

Season / Episode

S10E11

Jan 20, 2019

Ask

$350,000

for 25%

Ask Valuation

$1.4M

Deal

$350,000

for 25%

Watch the Pitch

Deal Terms

Amount$350,000
Equity25%
Valuation$1.4M

What Happened Next

Operating
  • Dresses designed for moms to play in with kids pitched on Shark Tank Season 10; no deal
  • Continued selling DTC through own website
  • Built loyal community of mom customers
  • Expanded dress styles and designs
  • Niche brand with devoted following

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