Rounder Bum Shark Tank Update

RounderBum - padded men's undergarments

DealNow:ThrivingFashion & BeautySeason 9, Episode 18Los Angeles, CAWebsite

What Happened to Rounder Bum After Shark Tank

Is Rounder Bum still in business? Yes — still in business and thriving.

The deal with Kevin closed and Kevin actively promotes the products on his social media channels.
They did big sales in the show's aftermath and they're the 4th best selling underwear on Amazon.
As of May, 2022, they're still in business doing $3 million in annual revenue.

Last verified Apr 1, 2026. Web-confirmed sources.

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The Rounder Bum Shark Tank Pitch

Rounder Bum, from Los Angeles, CA, pitched on Shark Tank Season 9, Episode 18, which aired Sunday, January 21, 2018, asking for $150,000 for 10% of the company — a $1.5M valuation.

Kevin O'Leary agreed to invest $150,000 for 5% equity, valuing the company at $3M, plus a royalty per unit. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired: S9E18Jan 21, 2018
Ask: $150,000for 10%
Ask Valuation: $1.5M

Deal Terms

Amount: $150,000
Equity: 5%
Valuation: $3M
Royalty: yes per_unit