Posture Now Shark Tank Update

Health and Well-Being

DealNow:Out of BusinessHealth & WellnessSeason 4, Episode 3Portland, ORby Mike Lane and Mark FranklinWebsite

What Happened to Posture Now After Shark Tank

Is Posture Now still in business? No — the company has shut down.

  • Appeared on Season 4, no deal made
  • Posture correction device
  • Faced competition from numerous similar products
  • Business eventually ceased operations
  • Market became saturated with posture correctors

Last updated Sep 7, 2026.

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The Posture Now Shark Tank Pitch

Mike Lane and Mark Franklin of Portland, OR pitched Posture Now on Shark Tank Season 4, Episode 3, which aired Friday, September 28, 2012, asking for $100,000 for 15% of the company — a $666,667 valuation.

Mark Cuban agreed to invest $100,000 for 30% equity, valuing the company at $333,333. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S4E3Sep 28, 2012
Ask
$100,000for 15%
Ask Valuation
$666,667

Deal Terms

Amount
$100,000
Equity
30%
Valuation
$333,333
Mark CubanMark Cuban