Parting Stone Shark Tank Update
Cremation Alternative
What Happened to Parting Stone After Shark Tank
Is Parting Stone still in business? Yes — still in business and thriving.
$1M
reported annual revenue
- Deal with Lori Greiner and Kevin O'Leary for $400K/10% + royalties ($20/D2C, $12.50/B2B, capped at $400K recoup)
- Website traffic increased 900% in week after airing; D2C sales doubled
- 1,000+ funeral homes nationwide; 12,000+ families served
- Raised $2.3M Series A in 2023 for international expansion
- Net revenue exceeded $6M by 2024
- Launched pre-need planning option
Last verified Apr 4, 2026.
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The Parting Stone Shark Tank Pitch
Justin Crowe pitched Parting Stone on Shark Tank Season 14, Episode 19, which aired Friday, April 7, 2023, asking for $400,000 for 5% of the company — a $8M valuation.
Lori Greiner and Kevin O'Leary teamed up and agreed to invest $400,000 for 20% equity, valuing the company at $4M, plus a royalty of $20/D2C, $12.50/B2B, capped at $400K total recoup. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S14E19Apr 7, 2023
- Ask
- $400,000for 5%
- Ask Valuation
- $8M
Deal Terms
- Amount
- $400,000
- Equity
- 20%
- Valuation
- $4M
- Royalty
- $20/D2C, $12.50/B2B, capped at $400K total recoup per_unit
Lori Greiner
Kevin O'Leary