Pitch Details
Season / Episode
S14E19
Apr 7, 2023
Ask
$400,000
for 5%
Ask Valuation
$8M
Deal
$400,000
for 20%
Watch the Pitch
Deal Terms
Amount$400,000
Equity20%
Valuation$4M
Royalty$20/D2C, $12.50/B2B, capped at $400K total recoup per_unit
Lori Greiner
Kevin O'LearyWhat Happened Next
Thriving
$1M
reported
- Deal with Lori Greiner and Kevin O'Leary for $400K/10% + royalties ($20/D2C, $12.50/B2B, capped at $400K recoup)
- Website traffic increased 900% in week after airing; D2C sales doubled
- 1,000+ funeral homes nationwide; 12,000+ families served
- Raised $2.3M Series A in 2023 for international expansion
- Net revenue exceeded $6M by 2024
- Launched pre-need planning option
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