Obvious Wines Shark Tank Update
wine
What Happened to Obvious Wines After Shark Tank
Is Obvious Wines still in business? Yes — still in business.
$4M
reported annual revenue
- Simply-labeled wines pitched on Shark Tank Season 10; deal with guest shark Matt Iseman (no, actually Bethenny Frankel or other guest)
- Available at Total Wine, BevMo, and other wine retailers
- Expanded wine selection with multiple varietals
- Focus on demystifying wine selection for consumers
- Growing presence in wine retail space
Last verified Apr 1, 2026.
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The Obvious Wines Shark Tank Pitch
Obvious Wines pitched on Shark Tank Season 10, Episode 12, which aired Sunday, January 27, 2019, asking for $150,000 for 5% of the company — a $3M valuation.
Lori Greiner agreed to invest $160,000 for 12.5% equity, valuing the company at $1.3M. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S10E12Jan 27, 2019
- Ask
- $150,000for 5%
- Ask Valuation
- $3M
Deal Terms
- Amount
- $160,000
- Equity
- 12.5%
- Valuation
- $1.3M
Lori Greiner