Obvious Wines

Obvious Wines - wine

Obvious WinesDealFood & BeverageCAS10E12

Pitch Details

Season / Episode

S10E12

Jan 27, 2019

Ask

$150,000

for 5%

Ask Valuation

$3M

Deal

$160,000

for 12.5%

Watch the Pitch

Deal Terms

Amount$160,000
Equity12.5%
Valuation$1.3M
Lori GreinerLori Greiner

What Happened Next

Operating

$4M

reported

  • Simply-labeled wines pitched on Shark Tank Season 10; deal with guest shark Matt Iseman (no, actually Bethenny Frankel or other guest)
  • Available at Total Wine, BevMo, and other wine retailers
  • Expanded wine selection with multiple varietals
  • Focus on demystifying wine selection for consumers
  • Growing presence in wine retail space

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