Night Runner270

lights for shoes to be used by runners at night

Night Runner270Didn't CloseFitness & SportsWebsiteFLby Renata Storer and Doug StorerS8E3

Pitch Details

Season / Episode

S8E3

Oct 7, 2016

Ask

$200,000

for 10%

Ask Valuation

$2M

Deal

$200,000

for 15%

Watch the Pitch

Deal Terms

Amount$200,000
Equity15%
Valuation$1.3M
Loan$150,000

What Happened Next

Deal Fell Through

Both parties mutually decided not to proceed; founders didn't need the investment after post-show sales surge; Herjavec's team also offered fewer dollars for same equity

Operating

$5M

estimated

  • Appeared on Season 7; deal with Lori Greiner for $250K for 20%
  • LED lights that clip onto running shoes for nighttime visibility
  • Available on Amazon and in running specialty stores
  • Expanded product line with improved versions
  • Continued as a niche running safety product

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