Mother/Poppi
Mother - apple cider vinegar drink
Pitch Details
Season / Episode
S10E8
Dec 9, 2018
Ask
$400,000
for 10%
Ask Valuation
$4M
Deal
$400,000
for 25%
Watch the Pitch
Deal Terms
Amount$400,000
Equity25%
Valuation$1.6M
What Happened Next
Thriving
$100M
reported
- Apple cider vinegar soda originally called 'Mother' pitched on Shark Tank Season 10; deal with Rohan Oza for $400K for 25%
- Rebranded from 'Mother' to 'Poppi' and exploded in growth
- Raised over $40 million in venture funding
- Expanded to Whole Foods, Target, Walmart, Costco, and most major grocery retailers nationwide
- Became one of the fastest-growing beverage brands in the US with $100M+ in annual revenue
- Ran a Super Bowl commercial; became a major competitor to mainstream soda brands
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