Mother/Poppi

Mother - apple cider vinegar drink

Mother/PoppiDealFood & BeverageWebsiteTXby Allison and Stephen EllsworthS10E8

Pitch Details

Season / Episode

S10E8

Dec 9, 2018

Ask

$400,000

for 10%

Ask Valuation

$4M

Deal

$400,000

for 25%

Watch the Pitch

Deal Terms

Amount$400,000
Equity25%
Valuation$1.6M

What Happened Next

Thriving

$100M

reported

  • Apple cider vinegar soda originally called 'Mother' pitched on Shark Tank Season 10; deal with Rohan Oza for $400K for 25%
  • Rebranded from 'Mother' to 'Poppi' and exploded in growth
  • Raised over $40 million in venture funding
  • Expanded to Whole Foods, Target, Walmart, Costco, and most major grocery retailers nationwide
  • Became one of the fastest-growing beverage brands in the US with $100M+ in annual revenue
  • Ran a Super Bowl commercial; became a major competitor to mainstream soda brands

Get updates on Mother/Poppi

Shop Products