Jackson's Honest Shark Tank Update

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DealNow:ThrivingFood & BeverageSeason 9, Episode 2Muskego, WIWebsite

What Happened to Jackson's Honest After Shark Tank

Is Jackson's Honest still in business? Yes — still in business and thriving.

Acquired by Midessa Capital and rebranded. The Forrest family stepped away from the company.

  • Sadly, Jackson passed away in 2017 from complications of his rare disease.
  • They also sell in Whole Foods, Publix, Wegman's, Earth Fare, Heinen's, and many other supermarkets large and small.

Last verified Apr 1, 2026. Web-confirmed sources.

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The Jackson's Honest Shark Tank Pitch

Jackson's Honest, from Muskego, WI, pitched on Shark Tank Season 9, Episode 2, which aired Sunday, October 1, 2017, asking for $1.3M for 5% of the company — a $25M valuation.

Rohan Oza agreed to invest $1.3M for 15% equity, valuing the company at $8.3M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S9E2Oct 1, 2017
Ask
$1.3Mfor 5%
Ask Valuation
$25M

Deal Terms

Amount
$1.3M
Equity
15%
Valuation
$8.3M