Lila
stylish labor gowns and maternity wear
Pitch Details
Season / Episode
S17E5
Nov 5, 2025
Ask
$200,000
for 5%
Ask Valuation
$4M
Watch the Pitch
What Happened Next
Thriving
$2.7M
reported
- No deal on S17 (asked $200K/5% at $4M valuation)
- $7M+ lifetime sales; $2.5M in 2024; projecting $2.7M in 2025 at 10% profitability
- Expanded to robes, swaddles, duffel bags, pajamas, baby essentials (200 SKUs)
- Featured on CBS Mornings, The Bump, Yahoo, Babylist
Did not accept a deal on the show.
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