Lidd Up Shark Tank Update

LiddUp Coolers - Novelties

DealNow:Out of BusinessFood & BeverageSeason 4, Episode 21Las Vegas, NVby Taylor Gwiazdon and Jayson SandbergWebsite

What Happened to Lidd Up After Shark Tank

Is Lidd Up still in business? No — the company has shut down.

  • Deal with Kevin O'Leary for $100K for 33% royalties in perpetuity (Season 4)
  • Kevin helped negotiate licensing deal with Igloo (Party Bar cooler, 2015)
  • Secured second licensing deal with Orca when Igloo expired in 2018
  • Website vanished in 2021; social media inactive since 2019
  • Company out of business by 2023

Last verified Apr 1, 2026.

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The Lidd Up Shark Tank Pitch

Taylor Gwiazdon and Jayson Sandberg of Las Vegas, NV pitched Lidd Up on Shark Tank Season 4, Episode 21, which aired Friday, April 5, 2013, asking for $100,000 for 10% of the company — a $1M valuation.

Kevin O'Leary agreed to invest $100,000 for 33% equity, valuing the company at $303,030. The deal closed after the show.

Pitch Details

Aired
S4E21Apr 5, 2013
Ask
$100,000for 10%
Ask Valuation
$1M

Deal Terms

Amount
$100,000
Equity
33%
Valuation
$303,030
Kevin O'LearyKevin O'Leary