Lady Alpha Shark Tank Update

Nursing cover

DealNow:ThrivingHome & LifestyleSeason 15, Episode 17by Jacqueline Samuelson, Jeremy SamuelsonWebsite

What Happened to Lady Alpha After Shark Tank

Is Lady Alpha still in business? Yes — still in business and thriving.

$300,000

estimated annual revenue

  • Deal closed with Barbara Corcoran for $100,000 for 10% equity
  • Pre-show: 1,400 units sold in 7 months for $79,000 total revenue; first 300 units sold out in 4 weeks
  • Sold over 3,500 units worth more than $200,000 in the days following the episode, plus thousands of pre-orders

Last verified Apr 1, 2026. Web-confirmed sources.

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The Lady Alpha Shark Tank Pitch

Jacqueline Samuelson and Jeremy Samuelson pitched Lady Alpha on Shark Tank Season 15, Episode 17, which aired Friday, March 8, 2024, asking for $100,000 for 10% of the company — a $1M valuation.

Barbara Corcoran agreed to invest $100,000 for 10% equity, valuing the company at $1M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S15E17Mar 8, 2024
Ask
$100,000for 10%
Ask Valuation
$1M

Deal Terms

Amount
$100,000
Equity
10%
Valuation
$1M
Barbara CorcoranBarbara Corcoran