Groove Book Shark Tank Update

GrooveBook - Consumer Services

DealNow:AcquiredTechnologySeason 5, Episode 13Los Angeles, CAby Julie Whiteman and Brian WhitemanWebsite

What Happened to Groove Book After Shark Tank

Is Groove Book still in business? It was acquired.

Acquired by Shutterfly in November 2014 for $14.5 million

$5M

estimated annual revenue

Appeared on Season 5, made deal with Mark Cuban and Kevin O'Leary for $150K for 80%
Grew from 1,800 to over 500,000 subscribers after airing
Acquired by Shutterfly for $14.5 million in November 2014
One of the biggest Shark Tank success stories in terms of ROI for the sharks
Service was eventually folded into Shutterfly's platform

Last verified Apr 1, 2026.

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The Groove Book Shark Tank Pitch

Julie Whiteman and Brian Whiteman of Los Angeles, CA pitched Groove Book on Shark Tank Season 5, Episode 13, which aired Friday, January 10, 2014, asking for $150,000 for 20% of the company — a $750,000 valuation.

Mark Cuban and Kevin O'Leary teamed up and agreed to invest $150,000 for 80% equity, valuing the company at $187,500. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired: S5E13Jan 10, 2014
Ask: $150,000for 20%
Ask Valuation: $750,000

Deal Terms

Amount: $150,000
Equity: 80%
Valuation: $187,500