Gerty Shark Tank Update

Emotional support doll for pets

DealNow:OperatingPet ProductsSeason 17, Episode 2Petaluma, CAby Todd SchramWebsite

What Happened to Gerty After Shark Tank

Is Gerty still in business? Yes — still in business.

$50,000

estimated annual revenue

  • Deal with Kevin O'Leary for $50K/30% closed
  • Became one of Shark Tank's most viral and meme-worthy pitches
  • Product line: standard ($39.99) and custom face ($69.99) for dogs and cats
  • Pre-show: ~200 units / ~$7K revenue in 9 months; production cost $7.50/unit

Last verified Apr 4, 2026. Web-confirmed sources.

Get updates on Gerty

The Gerty Shark Tank Pitch

Todd Schram of Petaluma, CA pitched Gerty on Shark Tank Season 17, Episode 2, which aired Wednesday, October 1, 2025, asking for $50,000 for 20% of the company — a $250,000 valuation.

Kevin O'Leary agreed to invest $50,000 for 30% equity, valuing the company at $166,667. The deal closed after the show. The terms were later renegotiated: Deal with Kevin O'Leary for $50K for 30% (asked $50K for 20%).

Watch the Pitch

Pitch Details

Aired
S17E2Oct 1, 2025
Ask
$50,000for 20%
Ask Valuation
$250,000

Deal Terms

Amount
$50,000
Equity
30%
Valuation
$166,667

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