Gatsby Chocolate Shark Tank Update
Chocolates with less sugar and calories
What Happened to Gatsby Chocolate After Shark Tank
Is Gatsby Chocolate still in business? Yes — still in business and thriving.
$500,000
estimated annual revenue
- Deal closed with Mark Cuban and Lori Greiner for $250,000 for 20% equity plus a $250,000 loan at 6% interest
- Products available at Walmart stores nationwide and on Amazon
- Pre-show: in over 6,000 stores including Albertsons, Walmart, Safeway, and Sprouts
- Founder previously co-founded Halo Top, which outsold Ben & Jerry's in 2017 and 2018
Last verified Apr 3, 2026. Web-confirmed sources.
Get updates on Gatsby Chocolate
The Gatsby Chocolate Shark Tank Pitch
Ryan Bouton and Doug Bouton pitched Gatsby Chocolate on Shark Tank Season 15, Episode 1, which aired Friday, September 29, 2023, asking for $500,000 for 5% of the company — a $10M valuation.
Mark Cuban and Lori Greiner teamed up and agreed to invest $500,000 for 20% equity, valuing the company at $2.5M, structured with a $250,000 loan. The deal fell through after the show. Deal with Cuban and Greiner never finalized; company ceased operations.
Watch the Pitch
Pitch Details
- Aired
- S15E1Sep 29, 2023
- Ask
- $500,000for 5%
- Ask Valuation
- $10M
Deal Terms
Terms agreed on air. The deal did not close.
- Amount
- $500,000
- Equity
- 20%
- Valuation
- $2.5M
- Loan
- $250,000
Mark Cuban
Lori Greiner