Butter Cloth Shark Tank Update
men's shirts
What Happened to Butter Cloth After Shark Tank
Is Butter Cloth still in business? Yes — still in business and thriving.
$6M
reported annual revenue
- Super-soft men's dress shirts pitched on Shark Tank Season 10; deal with Robert Herjavec
- Grew significantly after Shark Tank; reached multi-million dollar revenue
- Strong DTC sales through own website
- Expanded product line to include polos, t-shirts, and pants
- High customer retention and repeat purchase rate
Last verified Apr 1, 2026.
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The Butter Cloth Shark Tank Pitch
Butter Cloth, from Carson, CA, pitched on Shark Tank Season 10, Episode 4, which aired Sunday, October 28, 2018, asking for $250,000 for 10% of the company — a $2.5M valuation.
Robert Herjavec agreed to invest $250,000 for 25% equity, valuing the company at $1M. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S10E4Oct 28, 2018
- Ask
- $250,000for 10%
- Ask Valuation
- $2.5M
Deal Terms
- Amount
- $250,000
- Equity
- 25%
- Valuation
- $1M
Robert Herjavec