Pitch Details
Season / Episode
S7E9
Nov 20, 2015
Ask
$200,000
for 10%
Ask Valuation
$2M
Deal
$200,000
for 16.5%
Watch the Pitch
Deal Terms
Amount$200,000
Equity16.5%
Valuation$1.2M
Lori GreinerWhat Happened Next
Deal Fell Through
Greiner wanted to delay the investment 18 months without adjusting the valuation; founders expected their value to rise (especially with an upcoming Costco deal) and wanted a higher valuation.
Thriving
Acquired by Rich Products Corporation in 2018
$12M
reported
- On-air deal with Lori Greiner did not close
- Sales grew from $600,000 in 2014 to $8.5 million in 2016; reached $30 million by 2021
- Signed deal with Target two years after original air date; sold majority stake to San Francisco Equity Partners in July 2018
- Available in over 17,000 stores; lifetime revenue over $200 million as of July 2024
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