Behave Bras Shark Tank Update

Supportive bras for larger breasts

Fell ThroughNow:OperatingFashion & BeautySeason 13, Episode 15by Athena Kasvikis

What Happened to Behave Bras After Shark Tank

Is Behave Bras still in business? Yes — still in business.

$1M

annual revenue, per Shark Tank update sites 2022

Deal with Daymond John for $150K/25% did not close; founder exploring different structure to retain equity
8,000 bra backlog/waiting list within days of episode
$1M revenue for 2022 (confirmed by founder on LinkedIn Feb 2023)
QVC partnership launched 2023; expanding to 40-48 inch bands

Last verified Apr 4, 2026.

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The Behave Bras Shark Tank Pitch

Athena Kasvikis pitched Behave Bras on Shark Tank Season 13, Episode 15, which aired Friday, March 11, 2022, asking for $150,000 for 15% of the company — a $1M valuation.

Kevin O'Leary agreed to invest $150,000 for 20% equity, valuing the company at $750,000. The deal fell through after the show.

Watch the Pitch

Pitch Details

Aired: S13E15Mar 11, 2022
Ask: $150,000for 15%
Ask Valuation: $1M

Deal Terms

Terms agreed on air. The deal did not close.

Amount: $150,000
Equity: 20%
Valuation: $750,000