Aura Bora Shark Tank Update
Herbal sparkling water
What Happened to Aura Bora After Shark Tank
Is Aura Bora still in business? Yes — still in business and thriving.
Next In Natural acquired majority stake in February 2025; founder Paul Voge remains CEO
$12M
reported annual revenue
- Deal closed: $200,000 for 15% equity with Robert Herjavec
- Day after airing did more sales than the entire previous year
- Expanding into over 1,500 7-Eleven, Sprouts Farmers Market, Whole Foods, and Fresh Thyme stores in 2021
- On track to do $3.5 million in sales
Last verified Apr 5, 2026. Web-confirmed sources.
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The Aura Bora Shark Tank Pitch
Paul Voge and Maddie Voge pitched Aura Bora on Shark Tank Season 12, Episode 11, which aired Friday, January 22, 2021, asking for $150,000 for 5% of the company — a $3M valuation.
Robert Herjavec agreed to invest $200,000 for 15% equity, valuing the company at $1.3M. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S12E11Jan 22, 2021
- Ask
- $150,000for 5%
- Ask Valuation
- $3M
Deal Terms
- Amount
- $200,000
- Equity
- 15%
- Valuation
- $1.3M
Robert Herjavec