Aura Bora
Herbal sparkling water
Pitch Details
Season / Episode
S12E11
Jan 22, 2021
Ask
$150,000
for 5%
Ask Valuation
$3M
Deal
$200,000
for 15%
Watch the Pitch
Deal Terms
Amount$200,000
Equity15%
Valuation$1.3M
Robert HerjavecWhat Happened Next
Thriving
Next In Natural acquired majority stake in February 2025; founder Paul Voge remains CEO
$12M
reported
- Deal closed: $200,000 for 15% equity with Robert Herjavec
- Day after airing did more sales than the entire previous year
- Expanding into over 1,500 7-Eleven, Sprouts Farmers Market, Whole Foods, and Fresh Thyme stores in 2021
- On track to do $3.5 million in sales
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