Animated Lure Shark Tank Update

Rechargeable robotic lure

Fell ThroughNow:Out of BusinessOutdoor & AdventureSeason 12, Episode 3by Sobhan Kanaee, Kanz Kayfan

What Happened to Animated Lure After Shark Tank

Is Animated Lure still in business? No — the company has shut down.

Deal Fell Through

Deal with O'Leary (which included a $3/unit royalty until $1M recouped) never closed during due diligence. No specific reason publicly documented.

Dozens of knockoff products flooded Amazon after the episode aired
All products listed as sold out on website and currently unavailable on Amazon as of July 2024; no social media activity since 2021

Last verified Apr 5, 2026. Web-confirmed sources.

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The Animated Lure Shark Tank Pitch

Sobhan Kanaee and Kanz Kayfan pitched Animated Lure on Shark Tank Season 12, Episode 3, which aired Friday, October 30, 2020, asking for $325,000 for 10% of the company — a $3.3M valuation.

Kevin O'Leary agreed to invest $325,000 for 10% equity, valuing the company at $3.3M, plus a royalty of 3. The deal fell through after the show. Deal with O'Leary (which included a $3/unit royalty until $1M recouped) never closed during due diligence. No specific reason publicly documented.

Watch the Pitch

Pitch Details

Aired: S12E3Oct 30, 2020
Ask: $325,000for 10%
Ask Valuation: $3.3M

Deal Terms

Terms agreed on air. The deal did not close.

Amount: $325,000
Equity: 10%
Valuation: $3.3M
Royalty: 3 dollar_per_unit