Xero Shoes Shark Tank Update
Invisible Xero Shoes - Men and Women's Shoes
No DealNow:ThrivingFitness & SportsSeason 4, Episode 14Boulder, COby Lena Phoenix and Steven SashenWebsite
What Happened to Xero Shoes After Shark Tank
Is Xero Shoes still in business? Yes — still in business and thriving.
$150M
reported annual revenue
- Appeared on Season 4, no deal made (sharks offered but founders rejected)
- Pivoted from DIY sandal kits to full barefoot/minimalist shoe brand
- Grew to over $100 million in annual revenue by mid-2020s
- Expanded to a full product line of shoes, sandals, and boots
- Became one of the biggest 'no deal' success stories in Shark Tank history
Did not accept a deal on the show.
Last updated Sep 7, 2026.
Get updates on Xero Shoes
The Xero Shoes Shark Tank Pitch
Lena Phoenix and Steven Sashen of Boulder, CO pitched Xero Shoes on Shark Tank Season 4, Episode 14, which aired Friday, February 1, 2013, asking for $400,000 for 8% of the company — a $5M valuation.
Xero Shoes left the Tank without a deal.
Watch the Pitch
Pitch Details
- Aired
- S4E14Feb 1, 2013
- Ask
- $400,000for 8%
- Ask Valuation
- $5M
