Sunniva Shark Tank Update
super coffee
No DealNow:ThrivingFood & BeverageSeason 9, Episode 22NYby Jake Decicco, Jim Decicco, and Jordan DeciccoWebsite
What Happened to Sunniva After Shark Tank
Is Sunniva still in business? Yes — still in business and thriving.
$124M
reported annual revenue
- 2018: Rebranded the company name to Kitu Life.
- 2019: Raised $25 million from venture capitalists, including Aaron Rogers' Rx3 Ventures; introduced creamers; brothers made the Forbes 30 under 30 list.
- 2019: Patrick Schwarzenegger invested in the business.
- 2020: $55 million in sales.
- 2020: Baron Davis invested in the business; so did A-Rod and J-Lo.
- Late 2020: Inked a distribution partnership with Anheuser-Busch; products distributed via Walmart, CVS, Walgreens, Target and thousands of convenience stores.
- August 2021: Raised another $106 million at a $500 million valuation.
- February 2023: 2022 revenue numbers came in at $124 million.
Did not accept a deal on the show.
Last updated Sep 7, 2026. Web-confirmed sources.
Get updates on Sunniva
The Sunniva Shark Tank Pitch
Jake Decicco, Jim Decicco and and Jordan Decicco pitched Sunniva on Shark Tank Season 9, Episode 22, which aired Sunday, February 11, 2018, asking for $500,000 for 4.5% of the company — a $11.1M valuation.
Sunniva left the Tank without a deal.
Watch the Pitch
Pitch Details
- Aired
- S9E22Feb 11, 2018
- Ask
- $500,000for 4.5%
- Ask Valuation
- $11.1M