Sierra Madre Research Shark Tank Update

hammock tent

DealNow:ThrivingFitness & SportsSeason 9, Episode 1Springville, UTWebsite

What Happened to Sierra Madre Research After Shark Tank

Is Sierra Madre Research still in business? Yes — still in business and thriving.

$4M

reported annual revenue

  • The deal with Richard Branson did close and he has nothing but high praise for the company.
  • Since airing, they introduced new products: the Ninox – a large flat laying hammock with a bug net attached and the Hot Pocket and the Ember that use solar energy to create heat on cold nights.
  • Richard and Juli helped develop two new water systems in remote villages in Central America to provide them with clean water.
  • Over the years, they introduced more products including freeze dried camp meals and snacks, bug repellent, power packs and literally hundreds of other camping related products.

Last verified Apr 1, 2026. Web-confirmed sources.

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The Sierra Madre Research Shark Tank Pitch

Sierra Madre Research, from Springville, UT, pitched on Shark Tank Season 9, Episode 1, which aired Sunday, October 1, 2017, asking for $175,000 for 15% of the company — a $1.2M valuation.

Richard Branson agreed to invest $175,000 for 15% equity, valuing the company at $1.2M. The deal closed after the show.

Pitch Details

Aired
S9E1Oct 1, 2017
Ask
$175,000for 15%
Ask Valuation
$1.2M

Deal Terms

Amount
$175,000
Equity
15%
Valuation
$1.2M

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