Rumi Spice

saffron imported from Afghanistan

Rumi SpiceDidn't CloseFood & BeverageWebsiteChicago, ILS8E23

Pitch Details

Season / Episode

S8E23

May 5, 2017

Ask

$250,000

for 5%

Ask Valuation

$5M

Deal

$250,000

for 15%

Watch the Pitch

Deal Terms

Amount$250,000
Equity15%
Valuation$1.7M

What Happened Next

Deal Fell Through

Deal with Mark Cuban did not finalize; company later raised VC independently

Thriving

$5M

reported

  • Appeared on Season 8; deal with Mark Cuban for $250K for 5%
  • Premium Afghan saffron sourced directly from Afghan farmers; veteran-founded social enterprise
  • Expanded into Whole Foods, Williams Sonoma, and other premium retailers
  • Raised additional venture capital funding (over $5M in follow-on rounds)
  • Rebranded to Burlap & Barrel as the company expanded beyond Afghan saffron to global single-origin spices

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