Rule Breaker Shark Tank Update
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What Happened to Rule Breaker After Shark Tank
Is Rule Breaker still in business? Yes — still in business and thriving.
$3M
reported annual revenue
- No deal — Sharks concerned about $1.6 million in debt despite $1.3 million in sales
- Received a major investment from Grupo Bimbo following Shark Tank exposure
- In over 1,900 Kroger stores and dozens of smaller grocery chains; $3 million in annual revenue as of August 2024
Did not accept a deal on the show.
Last verified Apr 5, 2026. Web-confirmed sources.
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The Rule Breaker Shark Tank Pitch
Nancy Kalish pitched Rule Breaker on Shark Tank Season 12, Episode 12, which aired Friday, February 5, 2021, asking for $400,000 for 10% of the company — a $4M valuation.
Rule Breaker left the Tank without a deal.
Watch the Pitch
Pitch Details
- Aired
- S12E12Feb 5, 2021
- Ask
- $400,000for 10%
- Ask Valuation
- $4M