Prime6 Shark Tank Update

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DealNow:OperatingHome & LifestyleSeason 12, Episode 6by Riki Franco, Oren Franco

What Happened to Prime6 After Shark Tank

Is Prime6 still in business? Yes — still in business.

$1.3M

reported annual revenue

  • Deal closed: $200,000 for 25% equity with Kevin O'Leary
  • Products in major retailers including Kroger, Lowe's, Walmart, and Albertsons as of July 2021; introduced logs and a firestarter in 2022
  • Pivoted to sell exclusively to the hospitality industry through Avendra in 2023; discontinued direct-to-consumer sales

Last verified Apr 5, 2026. Web-confirmed sources.

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The Prime6 Shark Tank Pitch

Riki Franco and Oren Franco pitched Prime6 on Shark Tank Season 12, Episode 6, which aired Friday, November 20, 2020, asking for $200,000 for 10% of the company — a $2M valuation.

Kevin O'Leary agreed to invest $200,000 for 25% equity, valuing the company at $800,000. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S12E6Nov 20, 2020
Ask
$200,000for 10%
Ask Valuation
$2M

Deal Terms

Amount
$200,000
Equity
25%
Valuation
$800,000

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