Prime6

Sustainable charcoal briquettes made from compressed hardwood sawdust

Prime6DealHome & Lifestyleby Riki Franco, Oren FrancoS12E6

Pitch Details

Season / Episode

S12E6

Nov 20, 2020

Ask

$200,000

for 10%

Ask Valuation

$2M

Deal

$200,000

for 25%

Watch the Pitch

Deal Terms

Amount$200,000
Equity25%
Valuation$800,000

What Happened Next

Operating

$1.3M

reported

  • Deal closed: $200,000 for 25% equity with Kevin O'Leary
  • Products in major retailers including Kroger, Lowe's, Walmart, and Albertsons as of July 2021; introduced logs and a firestarter in 2022
  • Pivoted to sell exclusively to the hospitality industry through Avendra in 2023; discontinued direct-to-consumer sales

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