Pooch Paper Shark Tank Update

biodegradable, compostable, paper alternative to plastic

Fell ThroughNow:ThrivingHome & LifestyleSeason 12, Episode 2by Tracy RosensteelWebsite

What Happened to Pooch Paper After Shark Tank

Is Pooch Paper still in business? Yes — still in business and thriving.

$1M

estimated annual revenue

  • On-air deal with Kevin O'Leary did not close as of August 2022
  • Stocked in over 1,600 Target stores and 1,700 PetSmart stores
  • Secured deal with over 500 KOA Campgrounds to provide dispensers in the US and Canada
  • Lifetime revenue surpassed $1 million

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on Pooch Paper

The Pooch Paper Shark Tank Pitch

Tracy Rosensteel pitched Pooch Paper on Shark Tank Season 12, Episode 2, which aired Friday, October 23, 2020, asking for $250,000 for 12% of the company — a $2.1M valuation.

Kevin O'Leary agreed to invest $250,000, plus a royalty of $1.00. The deal fell through after the show.

Watch the Pitch

Pitch Details

Aired
S12E2Oct 23, 2020
Ask
$250,000for 12%
Ask Valuation
$2.1M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$250,000
Equity
0%
Royalty
$1.00 per_unit
Kevin O'LearyKevin O'Leary