Ooakshell Shark Tank Update

Hand-painted headbands with adjustable rings

DealNow:OperatingFashion & BeautySeason 13, Episode 22by Mika Bertholdo

What Happened to Ooakshell After Shark Tank

Is Ooakshell still in business? Yes — still in business.

$375,000

reported annual revenue

  • Deal with Emma Grede for $150K/20% closed ~November 2022
  • Post-show sales exceeded $375K; 81% customer return rate
  • Moved from home to 1,500 sq ft warehouse; hired manufacturer in Dallas
  • Products sold exclusively through official website; patent pending on adjustable ring design

Last verified Apr 4, 2026. Web-confirmed sources.

Get updates on Ooakshell

The Ooakshell Shark Tank Pitch

Mika Bertholdo pitched Ooakshell on Shark Tank Season 13, Episode 22, which aired Monday, May 2, 2022, asking for $150,000 for 10% of the company — a $1.5M valuation.

Emma Grede agreed to invest $150,000 for 20% equity, valuing the company at $750,000. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S13E22May 2, 2022
Ask
$150,000for 10%
Ask Valuation
$1.5M

Deal Terms

Amount
$150,000
Equity
20%
Valuation
$750,000