Nui Shark Tank Update

low-sugar diet cookies

Fell ThroughNow:Out of BusinessFood & BeverageSeason 10, Episode 6

What Happened to Nui After Shark Tank

Is Nui still in business? No — the company has shut down.

  • Keto cookies pitched on Shark Tank Season 10; no deal
  • Sold online initially after show
  • Keto cookie market became oversaturated
  • Company appears to have ceased operations

Last updated Sep 7, 2026.

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The Nui Shark Tank Pitch

Nui pitched on Shark Tank Season 10, Episode 6, which aired Sunday, November 25, 2018, asking for $300,000 for 10% of the company — a $3M valuation.

Alex Rodriguez agreed to invest $300,000 for 25% equity, valuing the company at $1.2M. The deal fell through after the show.

Watch the Pitch

Pitch Details

Aired
S10E6Nov 25, 2018
Ask
$300,000for 10%
Ask Valuation
$3M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$300,000
Equity
25%
Valuation
$1.2M
Alex RodriguezAlex Rodriguez