New Era Brands Shark Tank Update

Clip-on portable containers for mints, gum, and contact lenses

No DealNow:Out of BusinessFashion & BeautySeason 2, Episode 5Chicago, ILby Bob Kroupa

What Happened to New Era Brands After Shark Tank

Is New Era Brands still in business? No — the company has shut down.

  • No deal on Shark Tank
  • Products never scaled
  • Founder moved to Sureway Health LLC and children's authoring

Last updated Sep 7, 2026.

Get updates on New Era Brands

The New Era Brands Shark Tank Pitch

Bob Kroupa of Chicago, IL pitched New Era Brands on Shark Tank Season 2, Episode 5, which aired Friday, April 15, 2011, asking for $500,000 for 30% of the company — a $1.7M valuation.

New Era Brands left the Tank without a deal.

Pitch Details

Aired
S2E5Apr 15, 2011
Ask
$500,000for 30%
Ask Valuation
$1.7M