Must Love Shark Tank Update

Plant-based vegan ice cream alternative

No DealNow:OperatingFood & BeverageSeason 13, Episode 11by Hannah Hong, Mollie Cha

What Happened to Must Love After Shark Tank

Is Must Love still in business? Yes — still in business.

  • No deal on Shark Tank Season 13
  • Previously in Sprouts, Whole Foods, Costco, Winn Dixie
  • Ceased frozen dessert production late 2023 after Sprouts discontinued
  • Pivoted to graham cracker cookies, available on Amazon

Last verified Apr 4, 2026. Web-confirmed sources.

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The Must Love Shark Tank Pitch

Hannah Hong and Mollie Cha pitched Must Love on Shark Tank Season 13, Episode 11, which aired Friday, January 14, 2022, asking for $600,000 for 7.5% of the company — a $8M valuation.

Must Love left the Tank without a deal.

Watch the Pitch

Pitch Details

Aired
S13E11Jan 14, 2022
Ask
$600,000for 7.5%
Ask Valuation
$8M