Luma Soda
Luma Soda - soda
Pitch Details
Season / Episode
S10E19
Apr 14, 2019
Ask
$500,000
for 20%
Ask Valuation
$2.5M
Watch the Pitch
What Happened Next
Operating
0- Low-calorie soda with functional ingredients pitched on Shark Tank Season 10
- No deal made on the show
- Faced intense competition in the better-for-you soda category
- Company appears to have ceased operations
- Could not compete with well-funded brands like Poppi and Olipop
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