Luma Soda Shark Tank Update
soda
What Happened to Luma Soda After Shark Tank
Is Luma Soda still in business? No — the company has shut down.
- Low-calorie soda with functional ingredients pitched on Shark Tank Season 10
- No deal made on the show
- Faced intense competition in the better-for-you soda category
- Company appears to have ceased operations
- Could not compete with well-funded brands like Poppi and Olipop
Last updated Sep 7, 2026.
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The Luma Soda Shark Tank Pitch
Luma Soda pitched on Shark Tank Season 10, Episode 19, which aired Sunday, April 14, 2019, asking for $500,000 for 20% of the company — a $2.5M valuation.
Luma Soda left the Tank without a deal.
Watch the Pitch
Pitch Details
- Aired
- S10E19Apr 14, 2019
- Ask
- $500,000for 20%
- Ask Valuation
- $2.5M