Liz Lovely Cookies Shark Tank Update

Specialty Food

No DealNow:Out of BusinessFood & BeverageSeason 4, Episode 3Waitsfield, VTby Liz and Dan HoltzWebsite

What Happened to Liz Lovely Cookies After Shark Tank

Is Liz Lovely Cookies still in business? No — the company has shut down.

  • Appeared on Season 4, no deal made
  • Vegan and gluten-free cookies from Vermont
  • Struggled financially after the show
  • Business eventually closed down
  • Could not compete with larger vegan/GF cookie brands entering the market

Last updated Sep 7, 2026.

Get updates on Liz Lovely Cookies

The Liz Lovely Cookies Shark Tank Pitch

Liz and Dan Holtz of Waitsfield, VT pitched Liz Lovely Cookies on Shark Tank Season 4, Episode 3, which aired Friday, September 28, 2012, asking for $200,000 for 10% of the company — a $2M valuation.

Liz Lovely Cookies left the Tank without a deal.

Watch the Pitch

Pitch Details

Aired
S4E3Sep 28, 2012
Ask
$200,000for 10%
Ask Valuation
$2M