Little Elf Shark Tank Update
Little Elf Gift Wrap Cutter
What Happened to Little Elf After Shark Tank
Is Little Elf still in business? Yes — still in business and thriving.
$1.2M
reported annual revenue
- On-air deal with Lori Greiner for $150,000/20%; deal did not close
Last verified Apr 5, 2026. Web-confirmed sources.
Get updates on Little Elf
The Little Elf Shark Tank Pitch
Little Elf pitched on Shark Tank Season 11, Episode 9, which aired Sunday, December 1, 2019, asking for $150,000 for 15% of the company — a $1M valuation.
Lori Greiner agreed to invest $150,000 for 20% equity, valuing the company at $750,000. The deal fell through after the show. Deal with Lori Greiner never closed; likely backed out due to market competition.
Watch the Pitch
Pitch Details
- Aired
- S11E9Dec 1, 2019
- Ask
- $150,000for 15%
- Ask Valuation
- $1M
Deal Terms
Lori GreinerShop Products
Little ELF Wrapping Paper Cutter (2-Pack)
Made-in-USA gift wrap cutting tool that slides along wrapping paper rolls for fast, straight cuts without scissors.
Little ELF Wrapping Paper Cutter (Red)
Single red gift wrap cutter that fits around rolls 2.25 inches or smaller in diameter for effortless paper cutting.