Let Them Eat Candles

Edible birthday candles

Let Them Eat CandlesDealHome & LifestyleWebsiteChicago, ILby Loree Sandler, Bob MichelsonS15E17

Pitch Details

Season / Episode

S15E17

Mar 8, 2024

Ask

$250,000

for 10%

Ask Valuation

$2.5M

Deal

$250,000

for 18%

Watch the Pitch

Deal Terms

Amount$250,000
Equity18%
Valuation$1.4M
Lori GreinerLori Greiner

What Happened Next

Thriving
  • Deal closed with Lori Greiner for $125,000 cash plus $125,000 loan for 18% equity
  • Sold over 1.5 million candles to date as of pitch
  • Retail presence in Publix, Mariano's, Raley's, Nothing Bundt Cakes, and Lunds & Byerlys; expanded to Jewel Osco and Giant post-show
  • Featured in Martha Stewart's American Made contest and on TheGrommet

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