Kudos Shark Tank Update

Cotton-based sustainable disposable diapers

Fell ThroughNow:ThrivingChildren & EducationSeason 14, Episode 10by Amrita SaigalWebsite

What Happened to Kudos After Shark Tank

Is Kudos still in business? Yes — still in business and thriving.

$5.5M

reported annual revenue

Deal Fell Through

Deal with Mark Cuban and Gwyneth Paltrow did not close; company raised alternative funding

  • On-air deal with Mark Cuban and Gwyneth Paltrow for $250K/7% + 3% advisory; deal did not close after due diligence
  • Sold 20M diapers in 2023; ~$6-7M in sales
  • Launched in 375 Target stores nationwide (August 2024)
  • Raised $3M seed round from Precursor Ventures, Xfund, Oversubscribed Ventures (July 2024)
  • First and only disposable diaper to earn Cotton Natural Seal from Cotton Inc.

Last verified Apr 3, 2026.

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The Kudos Shark Tank Pitch

Amrita Saigal pitched Kudos on Shark Tank Season 14, Episode 10, which aired Friday, January 6, 2023, asking for $250,000 for 5% of the company — a $5M valuation.

Mark Cuban and Gwyneth Paltrow teamed up and agreed to invest $250,000 for 7% equity, valuing the company at $2.1M, with a condition: 3% advisory shares. The deal fell through after the show. Deal with Mark Cuban and Gwyneth Paltrow did not close; company raised alternative funding.

Watch the Pitch

Pitch Details

Aired
S14E10Jan 6, 2023
Ask
$250,000for 5%
Ask Valuation
$5M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$250,000
Equity
7%
Valuation
$2.1M
Mark CubanMark CubanGwyneth PaltrowGwyneth Paltrow

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